Privacy Notice

1. Introduction

Brand Vitals provides cloud-based brand management tools for teams and organizations. We are committed to processing personal data lawfully, fairly, and transparently.

2. What this Privacy Notice covers

This notice applies to personal data processed through our website, platform, support channels, sales and marketing interactions, and other services operated by Brand Vitals.

3. Definitions

Terms such as "personal data", "data subject", "controller", "processor", and "processing" have the meaning given under applicable privacy laws, including the GDPR where relevant.

4. Controller and processor roles

For customer workspace data, Brand Vitals generally acts as a processor on behalf of the customer organization, which acts as controller. For website, marketing, recruiting, and operational data, Brand Vitals generally acts as controller.

5. Personal data we process

Depending on your interaction with Brand Vitals, we may process:

• Account and profile data: name, email address, role, organization, and login information.
• Platform usage data: IP address, browser and device data, pages viewed, feature usage, and timestamps.
• Workspace content: files, links, text, and settings uploaded by authorized users.
• Contact and marketing data: information submitted through forms, demos, events, or newsletter subscriptions.
• Billing data: billing contact details and payment-related metadata processed by payment providers.
• Support communications: inquiries, troubleshooting details, and feedback.
• Recruiting data: job application information, where applicable.

We process personal data to provide and secure services, administer accounts, respond to requests, improve our products, communicate with users, meet legal obligations, and support legitimate business operations.

6. Data retention

We retain personal data only as long as necessary for the purposes described in this notice, including legal, accounting, dispute resolution, and security obligations.

7. Data storage

Personal data is stored using secure cloud infrastructure and service providers selected by Brand Vitals, with access controls and safeguards appropriate to the nature of the data.

8. Third-party providers

We may engage trusted third-party providers for hosting, analytics, payments, communications, customer support, and other operations. These providers may process personal data only as needed to perform services for us and under appropriate contractual and confidentiality obligations.

9. International transfers

Where personal data is transferred across borders, we apply appropriate safeguards required by applicable law, which may include standard contractual clauses or equivalent legal mechanisms.

10. Your privacy rights

Depending on applicable law, you may have rights to:

• Access, correct, update, or delete your personal data.
• Object to or restrict certain processing.
• Request portability of personal data.
• Withdraw consent where processing is based on consent.

You may also opt out of marketing emails at any time via the unsubscribe link included in those messages.

11. California rights

If you are a California resident, you may have additional rights under the CCPA/CPRA, including rights to know, delete, correct, and limit certain uses of personal information, subject to legal exceptions. Brand Vitals does not sell personal information.

12. Contact us

For privacy-related questions or requests, contact us at privacy@brand-vitals.com.

13. Children's data

Brand Vitals is intended for business use and is not directed to children under 16. We do not knowingly collect personal data from children.